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18/3/10

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takeeverything:thedailywhat:  Amazing Ad Campaign of the Day: To creatively demonstrate their sound engineering capabilities, GGRP Sound sent out a mess of cardboard record players — designed by GREY of Canada — to creative directors across North America. The cardboard record player is exactly what it sounds like: A record player made from corrugated cardboard: Once assembled, a record can be spun on the player with a pencil. The vibrations go through the needle and are amplified in the cardboard material.[adsoftheworld.]

takeeverything:thedailywhat: 

Amazing Ad Campaign of the Day: To creatively demonstrate their sound engineering capabilities, GGRP Sound sent out a mess of cardboard record players — designed by GREY of Canada — to creative directors across North America.

The cardboard record player is exactly what it sounds like: A record player made from corrugated cardboard:

Once assembled, a record can be spun on the player with a pencil. The vibrations go through the needle and are amplified in the cardboard material.[adsoftheworld.]

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